I’ve had this nagging feeling in the back of my mind for a while now.
I read blogs like James Brausch’s where he advocates creating and promoting your own products. Makes sense. And then I read posts by Ryan Healy and Clayton Makepeace and it seems like everyone is jumping on the bandwagon.
Unless you have a line of clients waiting months in advance to hire you, it seems like it would take as much work to create and promote a product as it would to find a new client and complete a project for them.
If that’s the case, why would any copywriter choose the latter? My excuse has been that I wanted to establish a copywriting career first. But now I’m wondering what for?
Why would we want to work for someone once and only get paid once (not counting royalties) when you can spend the same time to start a money machine that pays you over and over?
I went ahead and invested in the remaining products of James’ today. I’ve got a couple of ideas for products that I’ll be working on in the near future. I’ll probably post on my progress though not promote the first couple of products here because they have little to do with marketing. I’m thinking of something for soldiers and then soccer players.
How about you?