Coming up…

Okay guys, the moment we’ve all been waiting for…

I’ve decided to go ahead and create a series of DVDs on NLP copywriting and here’s why: after looking around the internet, I’ve found a pretty large gap in the training available.

  • Harlan Kilstein is hands down the grandfather of NLP copywriting. If you have $1000s to plunk down, go to him. I went through his live NLP certification seminar and was completely blown away. I got almost no sleep (my fault, not his) but still was completely enthralled. He’s targeting high level copywriters and marketers.
  • Kenrick Cleveland is the cream of the crop when it comes to learning NLP for face to face sales. I recently found his blog and really like what I see. Getting and using his course is on my list of things to do. The thing of it is that (as Harlan will attest) there are things you can do in spoken NLP that you can’t do in writing and vise versa.
  • Frank Kern is currently running his Mass Control campaign. You can watch the progress at his blog. He’s been part of some pretty spectacular product launches mostly through his down to earth (and sneaky) uses of persuasion. In a recent audio he release, he actually says what he’s doing isn’t NLP and he wishes someone would create an NLP product that would be fun to learn though. I have to agree that most of the materials I’ve been methodically plowing through would be of more interest to a therapist than a marketer. Additionally, the uses of NLP in some of his material actually originated with Harlan anyway.
  • Other miscellaneous marketers and NLP practitioners are selling their advice as well. Again, we have the delimma of either being extremely expensive ranging in the thousands OR being of low quality. And then there’s the fact that aside from Harlan, no one is really teaching the nuances of using NLP in copywriting.

So…

I’m going to go ahead and finally do what I’ve been reading from James Brausch and create some entry level NLP products for entrepreneurs and marketers. Again, if you want to learn the whole enchilada, you’ll still need to go to Harlan. For spoken NLP, go to Kenrick. For product launches or campaigns, go to Frank. If there’s someone else I should be recommending, let me know.

I’m thinking of including the basics and a lot of case studies – good and bad. There are tons of different patterns. Most people would see dramatic improvements with a foundational understanding and a handful of techniques done well.

I plan to make it as fun as I can as Frank said. He’s in good company too. The founder of Toastmasters is often quoted:

"We learn best in moments of enjoyment."

If there’s anything you’d like to see included as far as techniques or learning styles, feel free to comment or email me at writing@louisrburns.com.

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