The final fronter for intellectual property seems to be NLP’s ability to model people.
Harlan Kilstein’s modeling seminar ended last Friday (I didn’t go but I may get the DVDs at some point).
In it, he was going to share and install his models of several A list copywriters. As part of the promotion leading up to it, he shared a model of negotiating he’d modeled from two top negotiators. The interesting thing about that was that one of the exemplars (person being modeled) wasn’t a willing contributor.
And then John Carlton posted recently that he’d done a live seminar in which he went through the process of what he does even before he starts writing copy to make sure it goes like greased lightning every time. It’s in the PS if you want to see what he said about it.
So what’s the deal? Do each of us have some kind of intellectual property over our own personalities? I don’t know. It’s an interesting question. As long as you keep growing and improving, no one will ever be a better you than you are. I don’t know about the ethical implications of modeling people who don’t want to be modeled.
In reviewing Persuasion Engineering , Richard Bandler said that many top entrepreneurs (esp. in MLM) were recovered drug addicts. James Brausch comes to mind. He’s told his story of recovery on his blog openly. Evidently the deal is that an addict’s life depends on him following directions to the t. I definitely see that in James’ story. That skill then serves him well in following business systems.
So it’s more than just copying the outward behaviors of a successful person. To truly get the same results, there’s the whole mental and emotional components too. If you think and feel what they do, then you’ll really behave as they do. In NLP, it’s known as acting "as if." That’s pretty different than the mantra, "fake it ’til you make it." In the latter, you’re acting with the full knowledge that you’re not doing or believing the same thing. In the former, you’re taking action with the same foundational beliefs and will eventually replicate the outcome.
All that’s to say that if someone wants to model James Brausch or others like him, I bet that would be a hot selling product. I may see about doing it myself some day if no one else gets around to it.
EDIT: I actually wrote this post last Friday and scheduled the posting for Tuesday. During that time, James came out with a new product that sounds eerily like what I’d just suggested. Of course it’s a 27 minute DVD so I doubt it’s a full NLP model. Funny thing about the timing though.