I noticed another blog post commenting that non-NLP trained readers are oblivious to obvious uses of NLP so there’s no worry about being too obvious.
The writer then commented that since most people won’t ever know, that fellow "magicians" should sit back and enjoy the show rather than point out how it was done. The blog isn’t open to comments or trackbacks so I won’t bother naming names.
If we were all in the business of entertaining audiences, I’d completely agree. Even if we were all copywriters and wanted to keep our best persuasive tactics to ourselves, I might still be inclined to agree. Fact is, my goal here is to teach NLP Copywriting to as many entrepreneurs as want to learn.
I’ve posted on these themes before. The first was When to give away the farm in information products . I followed that up recently with Death of the Layman .
Then there’s seeming inherent contradiction in having a blog on NLP advertising but then getting upset when someone else teaches on it too. The writer didn’t link to anything so I’m only assuming what he’s talking about. Harlan Kilstein is the most vocal anti-obvious proponent I’m guessing.
As far as being too obvious goes, you just have to test it. Every market is different. What worked yesterday won’t work as well tomorrow. Richard Bandler (or was it John LeValle?) said that you don’t know how far you can push until you’ve been kicked out of someone’s office. So test and push and balance that with the core values of your business. See what happens. Maybe Harlan will rip pages out of your book on YouTube.
One of the presuppositions of NLP is that there is no failure, only feedback. I hope the writer of the post above doesn’t feel like I’m picking on him as a person. We’ve never met. I’m sure if we did, there’d be some interesting conversation to be had. He probably realizes the not-so-secret tactic of gaining interest by stirring up controversy… not that that was my original intention. Maybe we can start a running feud… like a wizards’ duel. 🙂
And in the spirit of exposing secrets (and lobbing another lightning bolt), another thing I noticed on the writer’s product page was that he makes the statement that he’s assuming all the readers already know NLP. If that were a valid assumption, why would you still be obvious about your uses of it? It seems like you’d want to write a more subtle letter to fellow magicians. I actually shared a few comments on that sales letter in a previous post .
If you’d like to learn more about being an NLP Copywriting magician (or watch more detailed critiques of uses of NLP in copy), watch for my upcoming video.