Most marketers know that stories are one of the best ways to draw people in.
In NLP, stories are much more complex and known as therapeutic metaphors. Now that I’ve pointed that out, you may be wondering what the difference is.
Stories are often used to create internal movies in the reader that convey certain emotions or have a particular moral.
Therapeutic metaphors work with existing internal movies and help people get from where they are to where they want to be. They can be layered with NLP patterns on many layers. They could easily contain 50 patterns with the conscious mind being aware of no more than 7. The rest slip through without resistance.
If you’re wondering how this applies to marketing, consider the possibilities: you can use quotes patterns, embed commands, preempt objections and use all sorts of other patterns that you’d have to conceal more elegantly outside a story. Some winning sales letters are nothing more than one long therapeutic metaphor.
So rather than simply getting a reader to empathize with your story, a Therapeutic Metaphor can pace and lead a reader to where you’d like to take him. And since everyone loves a good story, he’ll enjoy it along the way.
If you’d like to learn how to write your own Therapeutic Metaphors for use in your marketing (along with guided practice), sign up for my course Be a Hypnotic Writer . The first lesson is free:
[Update: The first lesson isn’t free anymore. Sorry.]
[Update: Just kidding. It’s free again.]