I’ve recently noticed a number of situations in which things were noticeably framed in the affirmative.
If you have the option, it’s usually better to tell people what they can do rather than can’t. Here are 3 examples:
I was just reading an e-book titled, “The Top Ten Secrets of Instant Wealth” by Salad Seminars CEO Jamie Smart. He encourages sharing it so here it is (pdf). Normally I would pass over anything like that but I’ve recently acquired two sets of Salad playing cards (the Ericksonian Hypnosis and Persuasion decks). I highly recommend the cards for acquiring a spontaneity to creating your hypnotic language. I got mine on Amazon.com.
Jamie talks about asking better questions for wealth. Instead seeing something and saying, “I can’t afford it,” he suggests asking, “How can I afford it?” The glass being half full significantly affects your attitude as it will with your audience.
The second example is that I sometimes see marketers bad mouth “hypnotic techniques.” Here’s a quote from an article in the Early to Rise e-zine (July 31st Issue):
“Don’t try to be a copywriter. Just explain what you’ve got and why anyone should care – and then just get out of the way.
“In other words, don’t mess around with mystical, manipulative tactics that are supposed to magically vacuum money out of your prospects’ wallets while they grin stupidly in a hypnotic trance.
“Just talk to people. Be interesting. Be respectful of their time. Share value. Make your pitch. And shut up.”
The point I think the author was trying to make was to not make the amateur mistake of making it sound like you’re trying too hard or using hype. He’s telling you to do exactly what a copywriter tries to do but then starts out telling you not to try to be a copywriter.
The reason I point this out as an example is that I see this kind of attitude toward NLP copywriting now and then and realize the glass is still at least one tenth full. The full part is that this guy must not understand how to use hypnotic writing or how much it could improve his persuasive ability. That just means more opportunity for those of us who do.
The last example was the one that prompted this post. I went to see The Dark Knight at our local IMAX last week. It’s inside a state history museum. While everyone was waiting in line, one of the museum employees made an announcement with an interesting one tenth full twist.
He announced that food and drinks were allowed in the theater as long as they were water with screw top bottles and candy bars still sealed in their wrappers. There’s no doubt that this approach was better received than telling people that no food or drinks were allowed except bottled water.
It reminds me of the saying attributed to Henry Ford that you could have any color of Model-T car as long as it was black.
I don’t know how many people noticed the approach at the museum but I found it humorous. That was actually much less than one tenth full but you get the point… be affirmative as much as possible for best results.