New Offer on “Be a Hypnotic Writer”

From the feedback I’ve been getting, I’ve realized that most folks are still skeptical about hypnotic or NLP copywriting… and I can’t blame them.

Rarely does a month go by that some marketing guru is saying how hypnotic writing is a scam or doesn’t work. What I’ve never seen though is a discussion on any specific techniques they think don’t work. If you ask me, it’s because they don’t know any. It’s easier to shoot down a hype based straw man.

So to make this more interesting and broaden the discussion, I’ve decided to make a new offer on my “Be a Hypnotic Writer” course.

The $10 per lesson price sold pretty well given the amount of traffic I have here. When I raised the price, sales dropped off. From my experience as a real estate agent, I learned it doesn’t matter how much something is worth in your mind (or even in the tax assessor’s office). It only matters how much someone else will pay for it.

The new offer is something I’ve seen Mark Joyner and Clayton Makepeace do at different times. It’s the $1 trial offer.

The deal is like the opposite of a great money back guarantee. Instead of exchanging the product and money up front and then having the option to trade back if you don’t like it, the $1 trial lets you get the product up front and pay later if you like it ($100). If you don’t, simply cancel your PayPal order within 30 days.

For $1, you can have access to all the lessons and decide whether you want it or not. At that price, the only reason I can imagine not to get it is that you aren’t interested in NLP copywriting or copywriting at all for that matter. You’re only risking $1 and a little time. I’ll even give you your dollar back if you don’t think it was worth it. The risk is all mine.

Some of the feedback I’ve gotten was that this course is better than the seminar Harlan Kilstein did. And by better I mean more comprehensive including more topics, examples and exercises. I also mean better by that the material is much easier to understand the way I present it.

Of course I’d think it’s better but it’s nice to have heard others say so too. So if you want to learn NLP copywriting, this is THE way to do it. Or you could see if Harlan has any more copies of his $1000 DVD set.

To celebrate the new offer, I went back and wrote a real sales letter. I’d been procrastinating for some reason. I worked on it at our hypnosis Meetup group and it seems to have been working itself out.

Of course I didn’t put every technique I know into the letter because some of it ought to be saved for the course. But I realized I ought to use some hypnotic language. It’s only fair since that’s what the product is.

I don’t know how long I’ll keep this offer available. If it turns out well then I’ll keep it up for a while. If not… well you ought to get your copy now while you can. There won’t be a more generous offer in the future. There’s simply not a way to make a better offer.

Now I can clear that mental RAM out to focus on my copywriting model project.

PS. If you’re wondering how these two products relate, the intent is for the NLP copywriting course to help an entrepreneur take their copywriting skills from good to great. The copywriting model product is the entry level product taking a person’s copywriting skills from zero to good.

[08/18 EDIT: I guess it would help if I gave you that website again:]

2 Responses

  1. Hi Louis,

    Actually, since it’s the NLP copywriters making their extraordinary claims, such as “I can show you how to compel people to buy” or “I can hypnotise someone against their will”, then it’s actually up to them to prove their claims with extraordinary evidence.

    — Jon

  2. John, thanks for commenting.

    It seems like the main issue is that there’s a lot of confusion and debate around NLP and hypnosis themselves.

    Any marketer or salesperson worth their salt would say they can compel someone to buy. That’s their job. Of course that’s compel, not coerce. It’s still voluntary agreement.

    Your second statement really depends on what you mean. Can you do stage hypnosis on someone when they’re adamant about not participating? Obviously not. Can you do a pattern interrupt and put the average person into a slight trance state. Yes. Erickson did it all the time.

    It really doesn’t make much sense to talk about hypnotizing someone against their will in copy. I’ve said before that reading is a slight trance state because trance is simply a state of focused attention. Under normal conditions you can’t force someone to read your copy.

    When you say “against their will” it makes more sense to talk about it in terms of things done with or without conscious awareness. If you tell a therapeutic metaphor and the conscious mind is distracted with the top level of events, is that “against their will?”

    If you see someone else making some sort of extraordinary claims about NLP copywriting, I’d be happy to review what they’re actually saying vs doing. Hype is easy to find. Actual elegant use of NLP in copy is almost non-existent. If you click on the “NLP Examples” category, you’ll find all of the uses I’ve noted over the last year in this blog.

    Most of the time, you don’t have to claim anything. You just do it and let the results speak for themselves. It’s a bit of a Catch 22 for me to try to promote the subject. That’s why I’ve taken all the risk out of trying it out.

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