I recently got my copy of MuVar 2009 which is James Brausch’s multivariate testing software.
I find it really interesting that not may top copywriters do multivariate testing that I’m aware of. They’ll split test things but generally speaking they write one good letter and that’s that.
I’m planning to install MuVar on my hypnoticwriter.org site to get better conversions but also to see which NLP language patterns work better. I don’t know if anyone is doing that. So far, opinions of what works better seems to have been based on what works better in speech or guesses about what the reader might think.
I’ll be posting some of the results here. I anticipate releasing some of the results to customers who’ve purchased the Be a Hypnotic Writer course.
The main thing to know is that I’m also going to be multivariate testing the $1 trial offer. If MuVar decides that the traditional full payment up front converts better, that’s what I’ll go with.
If you’ve been waiting to take advantage of the $1 trial offer, I recommend you do so before Monday. I’m going to set up some variables by then. After that, MuVar may show it less often and even stop showing it all together.
Again, that link is: http://hypnoticwriter.org
[EDIT 9/29: I’m having a terrible time setting MuVar up. Evidently it has some “features” that aren’t explained in the set up videos and I don’t know how to get it to work. And then James doesn’t offer support on any of his products so I may be out of luck until I can hire someone to straighten out the php code. Ugh.]