Website content is more than just words on an html page. Content is comprised of all the elements users see and interact with when visiting your website. This includes more than simply words on a web page. Quality content includes words on a page as well as pictures, images, audio, and video. Content may also include RSS feeds, tag clouds and other elements like social media and forums.
The development of rich, engaging content is paramount to attracting and keeping website visitors. Whether you are using professionally written content or are simply allowing your website visitor to comment or provide reviews on a given topic, engaging content is important.
When website content is created to be engaging and optimized for search engines, your site will receive high organic rankings. In addition, other sites will reference yours providing valuable inbound links that result in better search engine performance.
Make sure that your content not only allows for search engines to easily index your site but that it also engages website visitors. Optimized content is worthless if it does not provide a good user experience. Once you attract users to your website, make sure that your content provides value. As website browsers engage your content, consider how they might move through the purchase decision process. Is you content directing them to where you want them to go or providing adequate opportunity to convert them in a variety of ways? Good content encourages your website audience to navigate beyond your home page and through your website.
As you build relationships through quality content, the likelihood of website visitors becoming customers increases significantly. In addition, these customers will be interested in referring others to your site to share something they value. These referrals are essential for building website traffic and growing your customer base. Think about your website as a viral marketing tool that can make or break your business.
When you have quality content, you are building links to your website naturally. As others find valuable information, they will link to your content and make references to share their findings with others. This inbound linking is incredibly valuable when it comes to search engine rankings. The more links to your site, the higher your search results placement will be. Keep delivering quality content and watch your rankings improve.
As your quality content delivers more links from third party websites and results in higher search engine rankings, you will receive a nice increase in website traffic. With the right amount of traffic, your opportunity for increased sales and conversions grow exponentially. Good content is worth the investment because you can engage your visitors an determine what elements provide the highest ROI.
No online business can be successful without quality content. Not only does quality content engage your browsers, but it provides viral marketing, improved search engine results and much more.
The next time you add content to your website in the form of an update, article, or image, do not underestimate the need for true quality. The difference between quality content and bad content is recognizable and can have a very negative impact on your brand, website traffic, and sales.