As promised, I’m rereading Joe Vitale’s book, “Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words.” There are 56 chapters and many are a page or two long so I’ll combine them at times.
Joe starts out with a brief history of hypnotism. Of note is his mention that arguably the most famous hypnotist of modern times, Milton Erickson, theorized that hypnosis (or more accurately, trance) is a state of mind that we’re all entering “spontaneously and frequently.”
He then goes on to define hypnotic writing by saying it’s not hypnosis at all. It’s irresistible writing that keeps readers’ attention. It’s “spellbinding, unforgettable and filled with embedded commands.”
Joe gives several examples including Shakespeare and a number of books. He reminds us of the experience we’ve all had of being engrossed in a book.
Then Joe lays out the point of the book:
“My intention is to reveal – for the first time anywhere – the principles and strategies that will transform your writings.” This transformation of course is to irresistible writing with hypnotic writing.
Joe finishes the chapter future pacing the benefits of learning hypnotic writing and then throws in a few things it’s NOT (like manipulation or controlling people).
One major comment I have at this point is in our definitions. Most people wouldn’t know the difference between hypnosis and NLP. NLP started as a model of a few of the most effective hypnotherapists in the English speaking world. And even today, there are two main branches of NLP – the hypnosis related personal change system AND the process of modeling through which they got that system.
The main difference between hypnosis and NLP is the structure. Whereas hypnosis seems to concern itself with different inductions (the part where you relax and drift off), suggestions, outcomes and repetition, NLP is a systematic organization of changing the way the mind thinks. The approach is as different as painters and software engineers.
The reason this distinction matters is that hypnosis based hypnotic writing could veer off into artful use of inductions and suggestions. NLP copywriting is an organized system of tools to shift people’s perception of reality. Hypnotic writing seems more suited to books and prose (which are all the examples Joe gives). NLP copywriting is about sales letters and getting results.
NLP was the structuring of hypnosis so that anyone could pick it up and get the same kind of results. NLP copywriting is the same thing for hypnotic writing. We’re not just going for irresistible. We’re going for action. We want the sign up or the sale. We want a direct response.
Anyway, that’s a little plug for my course too. It’s about compelling direct response NLP copywriting, not simply being irresistible. The tools and tactics you might have spent years refining as a novelist are immediately at your fingertips. The reason I’ve called it, “Be A Hypnotic Writer” is because I’ve found few people who have even heard of NLP.
The first lesson is free too. In it, I review an excellent case study of NLP copywriting. Get yours at:
Chapter 2 is a page long and asks you to write down your current strategy for writing as a reference point.
If you’re meaning to write persuasively and you don’t have a written strategy yet, feel free to borrow the one I created. You get it free when you opt-in to my blog notification list in the sidebar. It’s a model of over 60 world class copywriters. So for what NLP did for hypnosis, I did for copywriting.
Look for upcoming chapters soon.