Welcome back to my series on “Hypnotic Writing” by Joe Vitale.
In chapter 3, Joe challenges the reader to think big by starting out with a story of a 93 year old woman sky diving for her birthday. The point of this chapter is to encourage us to think bigger. If you want a book for that, he recommends, “The Power of Impossible Thinking.” I also recommend, “The Magic of Thinking Big.”
Joe ends the chapter asking you what you want to accomplish by studying this book. Think about your own impossible dream and any “could not fail” kind of goals.
This chapter is a disclaimer Joe wants to make that he doesn’t know everything. It’s a little ironic to me that it follows the chapter on accomplishing impossible goals. It almost makes it sound like he wants you to think big but then not expect big things from the book. Joe recommends you read other stuff too.
Now the book actually starts. This chapter is titled, “A Beginning” and so it is. Joe tells us that his interest in hypnotic writing came from reading classic literature as well as great sales letters. Specifically, he mentions Robert Collier, Bruce Barton and John Caples. He also mentions “Hypnotic Selling Power” too.
Joe says that hypnotic writing generally is any writing that hold your attention. He then goes on to define hypnotic writing as “intentionally using words to guide people into a focused mental state where they are inclined to buy your product or service.”
So again, we’re seeing a difference in hypnotic writing and NLP copywriting. Yes, they’re both about getting more sales. The difference is that hypnotic writing limits itself to guiding a focused mental state while NLP copywriting is about short-cutting that process and using patterns specifically designed to elicit a response.
If you’re only doing hypnotic writing, an interruption could ruin your whole set up. If you’re using NLP language patterns, your reader can skip around and still have a few patterns embed on his brain… keeping him up at night until he either buys or forces himself to stop thinking about you.