In Chapter 20, Joe makes the point that repetition is hypnotic.
He uses one example of Robin Williams in the movie, “Good Will Hunting.” At the end of the movie, Williams tells Matt Damon that it’s not his fault. Of course it almost gets him assaulted too but it’s just a movie, right?
Another example that comes to mind is a Derren Brown’s Subway Amnesia trick. You’ll notice it didn’t work every time and once he didn’t really use repetition. The phrase he’s using is an embedded command… “What STOP, thinking about it now…”
Chapter 21 is “The Inner Game Of Hypnotic Writing.” Of course I don’t recall what each chapter is about before I reread it for this review series so I was excited when I saw Joe mentioning the book series on inner game. That’s how I learned to ski- I read “The Inner Game of Skiing”, watched an instructional DVD on it and then rehearsed in my head. The first day I went skiing for real, I managed to make it safely down a blue-black hill.
Inner game topics also relate closely to NLP modeling. In fact, I created a model of direct response copywriting. It’s free to anyone who opts into my mailing list here.
So I’m expecting big things when I start into this chapter. First Joe talks about the critic voice and the master writer voice and tells us to turn off the critic while writing at the beginning. Sure, no problem. I like to think of them as the researcher, writer and editor but critic and master work fine too.
Then he talks about 3 steps to basically do stream of consciousness writing.
- Set a goal
- Be aware of the moment
- Trust what happens
Uh, really? That’s the inner game of hypnotic writing? Writing in trance? I was hoping for more than that. I’m all for stream of consciousness and sometimes do it that way too. Or maybe it’s just that hypnosis sometimes seems haphazard when measured against an NLP model.
Whatever the case, if you want inner game stuff check out my copywriting model. And feel free to write in stream of consciousness too when you get to the writing stage of the process.