There was an article today on bringing the spark back to your small business ideas.
Small Business Ideas versus Burnout
The first point was to clarify that we’re not talking about burnout. Getting bored or tired of your own small business ideas is a sure way to see the business be stuck at lukewarm and eventually fail. If that’s the case, then you need to reconsider why you got into business in the first place.
If it’s lack of clarity about the small business ideas themselves, then the advice was to reconnect with the unique selling proposition (or form one if it hadn’t already been defined). If you can’t answer why people should do business with you, then your customers probably can’t either and might find someone that can.
A solid USP means that you do something better or different than your competitors. And for the most part, that shouldn’t be as a low cost provider unless you like getting squashed by Wal-Mart or Amazon.
Your business’ branding is all about what existing and prospective customers think when they see or hear about your company. It comes from a number of things: your products and services, your physical presence, advertising, packaging, online appearance, reputation, logo and company name.
There were also a number of small business ideas given on various USPs including excellent customer service, serial innovation, and specialization.
More Small Business Ideas on Keeping It Fresh
Perhaps not coincidentally, the Small Business Administration is offering a webinar this week on keeping small business ideas fresh. It’s Thursday, April 26th, 2012 at 1pm ET. If you’ve missed it by the time you read this, they’ll probably have other webinars that might interest you.
The Unique Selling Proposition is arguably the most important factor for small business ideas. Once that’s worked out, everything else flows from there. A clear, strong USP would preclude ever needing to keep it fresh.
Customers would become raving fans and that’s exciting in itself. A USP may not seem as sexy as say, getting mobile devices and apps rolled out, but in the end, without a USP you’d find there weren’t clear small business ideas to communicate in the social media sphere anyway.