Neuro-Linguistic Programming

Presuppose Greatness

One of the things I consistently see people doing is presupposing problems.

We’re all trained by our educations to look for problems. Mistakes were the most frequent things pointed out in our work. Follow any weekend warrior sporting event and you’ll plenty of folks beating themselves up over the shot they missed.

The simplest presupposition there is, is existence. When you talk about something, there’s a presupposition that it must exist or else your statement won’t make sense. If I ask you if you saw the frogglewomp, you’ll rightly ask me what one is. You’d be assuming that there is such a thing until you had a chance to check it out (Google says there’s no such thing if you’re wondering).

When you’re communicating with people, there’s a strong tendency to talk about what we’re noticing, what we think the other person might be noticing or what we’d like them to notice. If we’re noticing problems and talking about problems, that’s what the other person will notice too.

The thing of it is that if you’re the one sending the message, the other person is usually going to go along with your presuppositions. If you say call me if you have any problems, the person is then going to be looking for problems. If you say call me with any success stories or other feedback, the other person will be more inclined to expect good things.

If you want people to expect to have a good experience with you, it helps for you to presuppose greatness in as many of your interactions as possible. The way to form a habit of that is to notice things that are going right. Tony DiCicco, coach of the US Women’s Soccer team, wrote a book called Catch Them Being Good. If you get in the habit of noticing good things, you’ll notice more good things. You’ll communicate positive expectations more often.

In the interest of disclosure you’ll need to convey things that you can’t put as positive a spin on. At least that’s what my parole officer says (just kidding).  When that happens, do your best to reframe it as a positive, talk about it in the past tense or nominalize it. All those techniques are covered in my “Be A Hypnotic Writer” course.

Instead of only noticing the shot you missed, notice what you did right in the approach and what you’d try differently the next time. Notice that you had the guts to try.

The point is to presuppose greatness more often. Talk about it and people will assume it exists. They’ll set their expectations accordingly.

Give it a try and see what happens.

24 Hour Special on Copywriter’s Mind

The copywriting model is finally available.

I’m going to be selling it for $100 but for the next 24 hours you can buy it for $35. That’s my way of thanking you for reading this blog.

If you missed the discussion below, I used David Gordon’s NLP modeling protocol (enhanced by some other modelers) to create a model of direct response copywriters. There were about 68 copywriters worth of interviews that I combed through with an eye to the essential features required for a complete model.

If I were to name the copywriters, you would probably recognize many of their names. If you want to know if a certain top copywriter was included, I can say there’s a 95% chance they were.

What I ended up with is a complete model for anyone who’s ever wanted to learn copywriting. Normally you’ll read a book or take a course and pick up some skills and techniques but you won’t really have the ability or the confidence that a pro has. This model bridges that gap.

In addition to it being a model, I took the acquisition protocol and turned it into a dual induction hypnosis session like Paraliminals. One ear has the modeling protocol and the other has a therapeutic metaphor containing the optional strategies, beliefs and emotions. While most people will go into trance easily with a dual induction session, I made sure of it by overlaying the audio with theta brainwaves. As long as you’re really listening and using headphones, your brain will go into that meditative state.

Since the sequence matters and the copywriters I modeled use a set procedure or checklist, I included one as well. It will help activate the model that your subconscious learned while listening to the audio. As with hypnosis, it’s possible that it might take more than one listening to get the full effect. I’m really not sure.

If you’re not a fan of hypnosis, you can use the included model and acquisition instructions to run the the entire process consciously. You can also listen to one track at a time of the audio. So whatever your learning preference is, there’s a solution for you here.

The link to Copywriter’s Mind is:

The sales page says $100 but if you click through to Kunaki, you’ll see the 24 hour special price of $35. Once the special is over, I’ll change the price to $100. I intend to do that around 10 am CST tomorrow.

Hypnotic Writer Upgrade

In putting on the finishing touches to my copywriting model, I went ahead and upgraded my “Be A Hypnotic Writer” course based on what I’d learned.

Specifically, I:

  • Added a strategy checklist to tie everything together
  • Added an audio to put your brain into a relaxed/flow alpha state
  • Added an audio to put your brain into a brainstorming/creativity theta state
  • Turned it into a physical product through Kunaki

If you’ve already purchased the course, I’ll be sending you the upgrades sometime this week. If you took advantage of the previous $1 trial offer and you’re still in the trial period, I’ll send it after your trial is over.

The upgraded version is at:

I plan to release the copywriting model this week sometime too. I plan to offer it for $100 with a 24 hour $35 special. Watch this blog for the announcement. That’s my thanks to you for reading the blog.

If you’d like to see the sales page so far, it’s at:

Don’t Think of a Purple Elephant

I’ve seen a number of folks do this in the past couple of weeks so I thought I’d comment on it.

Whenever you tell people not to do or think something, they have to go inside their head and make a representation of it before they can negate it. Even if they decide not to do it as you recommend, they’ll still have experienced whatever it was like to make that picture, sound, feeling, etc.

Some folks will even go so far as to say that the subconscious doesn’t process negation at all. It will get you what you focus on even if you’re thinking of avoiding it. I’m not sure how we’d know that for sure either way but it makes sense.

Instead, whenever you find yourself telling people what you don’t want, stop. Ask yourself what you do want and feature that. Most of the time that will accomplish the same logical argument without causing them to make an undesirable representation.

It’s funny sometimes that people don’t consider the images they’re inadvertently putting into people’s heads. A friend was recently heating up some wax and half-jokingly said not to eat it. My response to comments like that has become, “I was just about to, I’m glad you said something.” That lets them make the representation in their head of how silly their statement was without me having to resist it directly.

This is different than taking a problem/solution approach. That works too. You’ll have to test it to know which converts better for your particular context.

And I wish whoever came up with the purple elephant example would have picked something else because I don’t represent that very well in my mind. I think I’m more likely to resist and wonder why the heck we’re talking about purple elephants. Why not “don’t think of a car” or “don’t think of pizza”?

So when you’re editing your copy, make sure to filter for negations and see if there’s something else you’d prefer your reader to be thinking about.

Multivariate Testing NLP Language Patterns

I recently got my copy of MuVar 2009 which is James Brausch’s multivariate testing software.

I find it really interesting that not may top copywriters do multivariate testing that I’m aware of. They’ll split test things but generally speaking they write one good letter and that’s that.

I’m planning to install MuVar on my site to get better conversions but also to see which NLP language patterns work better. I don’t know if anyone is doing that. So far, opinions of what works better seems to have been based on what works better in speech or guesses about what the reader might think.

I’ll be posting some of the results here. I anticipate releasing some of the results to customers who’ve purchased the Be a Hypnotic Writer course.

The main thing to know is that I’m also going to be multivariate testing the $1 trial offer. If MuVar decides that the traditional full payment up front converts better, that’s what I’ll go with.

If you’ve been waiting to take advantage of the $1 trial offer, I recommend you do so before Monday. I’m going to set up some variables by then. After that, MuVar may show it less often and even stop showing it all together.

Again, that link is:

[EDIT 9/29: I’m having a terrible time setting MuVar up. Evidently it has some “features” that aren’t explained in the set up videos and I don’t know how to get it to work. And then James doesn’t offer support on any of his products so I may be out of luck until I can hire someone to straighten out the php code. Ugh.]

Mind Sync vs Neuro-Programmer 2

I got to the point where I was ready to create the brainwaves that will accompany my copywriting model.

I’d previously downloaded the shareware program, Mind Sync. Following the directions, I created a track. When I went to save it, it gave me some strange message saying it couldn’t find the file so could save it.

Given the fact that it was created in 1992, I guessed there was probably some problem with it that I couldn’t fix.

I went to that I’d bookmarked previously and found they had a trial version of their software, Neuro-Programmer 2. I downloaded that and it’s been very easy to use compared to the other.

I mentioned to someone I met yesterday that I do some work with hypnosis and she asked if I could help her loose 5 lbs before her wedding. Since I was playing around with Neuro-Programmer 2, I created a track with the appropriate tones, added some prerecorded scripts to make a dual induction track, and set it to Pachabel’s Cannon… all in about 20 minutes.

Another interesting feature of NP2 is the screen flashing. Evidently the way it works is that beats or pulses can create brainwave entrainment more effectively than the two wavelengths way (binaural) except when you want to go down to the delta frequency. Since I’m mostly working with alpha and theta, beats will work.

Screen flashing is supposed to work the same way the beats do. The only caveat is that if you’re in a public place like I was when I was working on this, people are going to wonder what you’re watching with your eyes closed and light flashing on your face… not easy to explain.

Obviously I’m pleased with the Neuro-Programmer 2. I’m still using the trial version but I anticipate buying the commercial license so I can market the audios I prepare.

Future Matrix Learning Topics

Although I’ve been pretty swamped between my involvement in Toastmasters and freelancing lately, I’ve still been thinking about the next matrix learning titles.

I recently finished viewing a DVD course put out by Target Focus Training (TFT) called, “Surviving the Most Critical 5 Seconds of Your Life.” It occurred to me as I was watching it, that some of the participants were asking questions that indicated that they weren’t understanding any of the principles that had been explained. [Cue superhero music] I thought this would be perfect for matrix learning.

On the TFT blog, they just posted about how it’s not the techniques but the principles that make the difference in this system. Principles can be absorbed and integrated fairly well with this kind of matrix learning. It would also make sense to include something along the lines of the permissions protocol so that listeners get over their aversion to violence when their life depends on it. So that would be a fun product to create.

Another topic I’m considering is an ability to “do math.” During my time as a math teacher, I often heard adults tell me they weren’t “good at math.” By that I imagine they mean they aren’t as fast as they’d like to be with arithmetic and don’t have effective problem solving strategies when facing numbers or conceptualizing a live word problem. Again, that’s an easy thing to model. It’s really a set of attitudes rather than memorizing formulas.

Some other matrix models I’ve considered are public speaking, impromptu speaking, business building (online or raising private capital for example), athletes (how about an instant soccer pro product?), artisans (musicians, cooks, illustrators, etc), or different social skills. The list is really endless.

I also got the book “Know How” that contains a number of models. I’m hesitant to do the ones on weight loss (ie having effective nutritional strategies) because I don’t know how I’d distinguish it from other weight loss hypnosis products. Maybe by the time I get to it, it won’t be an issue.

If you can think of any other cool ideas for matrix learning, let me know.

Acquiring a Model Versus Generating a New Behavior

I’ve started writing the script for the dual induction that will act as the acquisition protocol for the direct response copywriter model I created.

In outlining that script, I took several things into consideration:

  • Scripts from Paraliminal recordings
  • The acquisition protocol from Expanding Your World by Dawes and Gordon
  • The New Behavior Generator protocol from Dilt’s Encyclopedia of NLP
  • The time recommended to allow the brain to reach the theta frequency

The acquisition protocol (AP) is:

1. Assess the ecology of having the Ability.
2. Connect having the Ability to satisfying one of your Prime Motivators.
3. Identify a PAST SITUATION in which you really needed the Ability.
4. Access the Criterion/Definition/Evidence and the Sustaining Emotion, then step in the PAST SITUATION while holding those elements in your experience. Practice this until you can access them easily.
* Recognize how in satisfying the Criterion you are also satisfying your Prime Motivator.
5. Access reference experiences for any Supporting Beliefs, and take them into the PAST SITUATION.
6. Run through the Primary Strategy and External Behaviors in the PAST SITUATION, and practice them until they are working for you.
7. Recognize that the Enabling Cause-Effect is true.
8. Practice the entire Ability in other past situations, until you are sure that you can easily access the elements.
9. Think of any real-world difficulties that could arise (difficulties that could stop you from manifesting the Ability), and practice overcoming them by using Secondary Strategies.
10. Identify the next time you will need the Ability, and rehearse manifesting it in that situation.

The New Behavior Generator (NBG) protocol is:

1. Ask yourself, “If I could already achieve my new goal, what would I look like?” (Do this while putting your eyes down and to your left. Ad)
2. Picture yourself achieving your goal. (Look up and to your right to help stimulate your imagination. Vr)
3. To help you visualize:
a. Remember a similar successful achievement.
b. Model someone else.
c. Picture yourself first achieving a smaller part of the goal.
4. (Move your eyes up and to the left or right. Vc or Vr)
5. Step in to the picture so you feel yourself doing what you pictured. (Put your eyes and head down and to the right as you get into the feeling. K)
6. Compare these feelings to feelings from a similar past success. (Keep your eyes and head turned down and to the right. K)
7. If the feelings are not the same, name what you need and add it to your goal. Go back to step 1 and repeat the process with your expanded goal. (Move your eyes and head down and to the left. Ad)

The main differences I noticed is that the NBG starts out with an undefined goal and incorporates a lot of elicitation for calibration while the AP starts as a well defined goal (acquiring a defined ability) and so can be more specific about calibration and outcomes.

After giving each step some thought, I decided not to use the NBG and stick to the AP as closely as possible. I considered including steps 4-7 of the NBG but realized that you don’t need to look for a feeling of success to acquire the model.

It’s the chicken and the egg problem of teaching children math. It seems that modern educators believe that you teach children self confidence first and then they’ll be able to successfully learn math. Most of us that got “good” at math learned it the opposite way. We learned to solve math problems and that gave us self confidence.

It’s also like motivational speaker Zig Ziglar says regarding motivation vs education. He says you always educate before you motivate otherwise you only get a motivated idiot.

Obviously those things aren’t mutually exclusive. It just seems like emphasis on education before motivation yields better results. And in the end, most problems are issues of education, not motivation. I think we call things motivation problems only when we don’t understand conflicting motivations or there’s not enough education to take the proper action.

As long as you feel the sustaining emotion and the rest of the model is effective, you’ll be able to perform the ability.  You can feel as successful as you like when you’re getting the desired outcome of the ability.

Of course that’s just my opinion so I’m happy to hear others.

The syncs and liminals

I mentioned in an earlier post that I’d explain what Holosync and Paraliminals are.

Of the “syncs” I’ve heard of Holosync, Hemisync, Brainsync and Mindsync. None of the links below are affiliate links.

Holosync: brain wave exercises that take your brain into deeper and deeper delta brain waves as you progress through the program. The short of it is that deeper brain waves force your brain to reorganize. It’s basically automatic meditation on steroids. I’ve been doing it for at least an hour a day now since 2004. I’ve noticed significant changes in my life that I can attribute to this program. I’ve also found that I have an easy time doing trance work because of this meditation experience.

Hemisync: if Holosync goes deep, Hemisync goes wide. It’s a series of exercises in meditation and visualization. I’ve only heard parts of the program but I must say it’s been an interesting experience.

Brainsync: topical meditation sessions. I have a very limited experience with this one.

Mindsync: a shareware audio editing program. It can overlap multiple tracks and add brain wave frequencies so you can create your own dual inductions or meditation audios. As of this writing, I haven’t used it yet but I’m planning to create my copywriting acquisition audio with it.

Paraliminals: topical dual induction NLP (and now theta brain wave) audio sessions. I’ve used a number of these with good effect. My first experience was in 2000 when I worked for an outsourced sales/lead generation company. I’d cold call into businesses all day and it was fairly nerve racking given that I’m mostly an introvert. I’d take my lunch to eat and listen to the audio, “Self Esteem Supercharger” and face the rest of the day with renewed confidence. Learning Strategies that creates these also has a number of other great programs I recommend as well like Photo Reading.

There are probably a number of other programs similar to these. These are just the ones I’ve used before. I recommend you check them out.

Page 3 of 912345...Last »