I was trying to identify where some of my traffic comes from the other day.
I noticed that under some search engine terms, it finds my content but the title is something like:
Copywriting – Blogs, Pictures and more on WordPress
Yes, if they follow the link, they’ll find me but that’s not what I had in mind. I realized that I need to switch the hosting over to my own hosting service rather than let WordPress host it. I set this all up and figured it out as I went so I’m learning.
I was actually trying to model Bob Bly’s website. I think he’s more a corporate B2B kind of guy. Even he has gotten into the information product industry too. The result is that this blog looks a little schizophrenic.
I realize some of my pages aren’t what they could be. I’m planning to set up a new blog on this domain and restore all the blogs and comments. I imagine some of the permalinks will change so I apologize if that wrecks your business plan. And I’ll back and put the pages in as posts. Then I’ll set up a separate domain for products and services I’m offering.
Hopefully James Brausch won’t think I’m a retard after that. Not that he’s said that. That’s just what I would think of my site if I were him. He’s probably looking at my site wondering why I haven’t created any products. You’d think if I read his blog, I’d be following his valuable advice more closely. I guess I’m a little slow. I’ll get there eventually.
In comparing a couple of different business models, I’ve noticed some major differences. Namely, how much effort do you put into building a list of email addresses and/or ezine lists. And once you have them, what do you do with them.
A few differences:
James Brausch: collects email addresses but almost always only uses them to announce a new post has been added to his blog.
Jimmy Brown: doesn’t have a blog that I’m aware of and sends content/offers to his list. Dan Kennedy also does this but it was excessive the two times I subscribed over the years. His funnel and upsale autoresponders were very effect but now that I bought his course on small reports, they haven’t stopped. Hmm.
Joe Vitale: has a blog that has separate content from what he sends his email list. Sometimes he sends his email list blog update announcements. A significat portion of the posts are kind of out there in terms of showcasing his personal interests. I mean I like cars and guitars, but I don’t subscribe to blogs to read about them.
Matt Furey: last I checked, he sends identical emails as his blog posts so I unsubscribed from his email list. Lately, he’s been posting in batches which is a bit annoying to keep up with.
Clayton Makepeace: sends daily article snippets that lead you to the full article on his site. He also sends multiple offers and sneaks a few more in under his wife’s name.
Agora Publishing: recently, Early to Rise had an article entitled "How I Built a 100,000+ E-mail List WITHOUT a Website ." Evidently they did something similar to the old GoogleCash model and collected addresses after people clicked on their ad and then sent them on to an affiliate site. The implication is that they make their money through emailing their list (ie. no blog or website necessary).
Guys like John Carlton and Tim Ferriss only post up to a couple of times a week. I’m not sure if that produces ongoing income for them or not. Tim’s usually solicit more reader involvement.
Everyone on that list is making a lot of money online. I’m going to guess that James Brausch and Tim Ferriss spend the least amount of time doing it. I’m also going to guess that James’s ezine list is much more valuable to him than his email list. With the former, he can create mega traffic overnight to almost any new venture. He says he has a list of over 20,000 ezines. I’m reluctant to admit that I have no idea how long it would take to build a list that big. But then once you’ve done it, you’re just about set with his model.
The question here is how you want your business model to work. The advantage I can see to being blog based instead of email list based is that all your messages will be recorded and searchable for the folks who find you later down the line. You’ll also have more content for search engines.
There’s also the question of referring others. For another blog I’m creating, I wanted to list Jimmy Brown as an income resource. But all he has are landing pages. That makes it look like I’m only after an affiliate sale. James Brausch has a content rich site where you can send people to get educated. That’s a big difference. James’ post on Joint Ventures was especially helpful in thinking about all that.
One thing I will say for Jimmy is that his emails were very good. He even used the NLP tactic of therapeutic metaphors in which he described someone who tries to push many different cars and never ends up getting any of them going. The story contrasts that with another person who sticks to pushing only on car and eventually makes good progress as it gets easier with momentum.
The lesson here is to get started and keep going. You can always incorporate new things you learn but you have to focus on something that works for you. And chances are that if someone else is making it work, you can too.
I’ve had this nagging feeling in the back of my mind for a while now.
I read blogs like James Brausch’s where he advocates creating and promoting your own products. Makes sense. And then I read posts by Ryan Healy and Clayton Makepeace and it seems like everyone is jumping on the bandwagon.
Unless you have a line of clients waiting months in advance to hire you, it seems like it would take as much work to create and promote a product as it would to find a new client and complete a project for them.
If that’s the case, why would any copywriter choose the latter? My excuse has been that I wanted to establish a copywriting career first. But now I’m wondering what for?
Why would we want to work for someone once and only get paid once (not counting royalties) when you can spend the same time to start a money machine that pays you over and over?
I went ahead and invested in the remaining products of James’ today. I’ve got a couple of ideas for products that I’ll be working on in the near future. I’ll probably post on my progress though not promote the first couple of products here because they have little to do with marketing. I’m thinking of something for soldiers and then soccer players.