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When you want more testimonials or endorsements

Most companies and individuals could benefit from bigger name endorsements.

Many of us are still working on building those connections. In the meantime, I recommend you check out today’s post on NLP Language Patterns for Advertising.

In "Expert Rub Off," Lou tells you how to make it look like you have anyone’s endorsement without actually getting it. To the casual observer, it feels like you’ve gotten the endorsement of a pretty big name.

Go see: http://nlplanguagepatterns.blogspot.com/2008/01/expert-rub-off-what-kind-of-guru-are.html

There is more opportunity today than yesterday

Sometimes folks get down about the state of the economy or interest rates or the sub-prime market or whatever.

The thing to remember is that there are more ideas and opportunity today than there was yesterday. I don’t just mean gadgets either. Most new businesses that start do so because they’ve figured out a way to do something better or differently than before.

To really make this clear, stretch the time out over decades. Today (2007), there’s much more opportunity than yesterday (1997). Yesterday, the commercial uses for the internet were just getting going. The day before (1987), there was no internet and computers were huge and much more expensive than today.

I often see people promoting niches by looking at trends. What I don’t often see is people doing something a little better than yesterday. Some of the biggest advances come when we take the best of two industries and merge them.

For example, Copywriting is hundreds of years old. NLP is only about 30 years old. NLP Copywriting is arguably less than 5.

Another example is Matt Furey’s business model. The fitness industry seems like it’s saturated, right? Not if you merge several fields. Matt’s build a veritable fitness empire by combining fitness, psycho-cybernetics, and Chinese culture.

Rather than chase trends, consider merging what works in different fields. Find the best of a couple of different things and see if you can mix them or make them a little better.

Personally, I’ve played soccer for 25 years. I’m planning to make my next product launch merge things from NLP, psycho-cybernetics, and self defense into soccer training.

The other thing with opportunity is that you don’t have to be the best or the edge of the spear per se. As long as you can teach something to someone, you have a potential market. You don’t have to be the resource that the experts go to. There are lots of beginners. There are more today than there were yesterday.

Recommended NLP Copywriting Clips

Harlan Kilstein posted a couple of videos today. They’re both worth watching. You can sign up for his mailing list on the first one.

The first is his commentary on a copywriting book and how NLP is addressed:

http://www.nlpcopywriting.com/nlp14.html

The second is a little longer where Harlan goes through all of his old weight loss ads. It doesn’t have as much commentary on NLP but it’s still interesting to see how different approaches pulled in print:

http://sixfigurecopy.com/wl.html

If you’re in a video watching mood, check out these Derren Brown videos too:

Paying with Paper (using embedded commands in speech)

Subliminal Advertising (not exactly NLP but still an interesting result)