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There is more opportunity today than yesterday

Sometimes folks get down about the state of the economy or interest rates or the sub-prime market or whatever.

The thing to remember is that there are more ideas and opportunity today than there was yesterday. I don’t just mean gadgets either. Most new businesses that start do so because they’ve figured out a way to do something better or differently than before.

To really make this clear, stretch the time out over decades. Today (2007), there’s much more opportunity than yesterday (1997). Yesterday, the commercial uses for the internet were just getting going. The day before (1987), there was no internet and computers were huge and much more expensive than today.

I often see people promoting niches by looking at trends. What I don’t often see is people doing something a little better than yesterday. Some of the biggest advances come when we take the best of two industries and merge them.

For example, Copywriting is hundreds of years old. NLP is only about 30 years old. NLP Copywriting is arguably less than 5.

Another example is Matt Furey’s business model. The fitness industry seems like it’s saturated, right? Not if you merge several fields. Matt’s build a veritable fitness empire by combining fitness, psycho-cybernetics, and Chinese culture.

Rather than chase trends, consider merging what works in different fields. Find the best of a couple of different things and see if you can mix them or make them a little better.

Personally, I’ve played soccer for 25 years. I’m planning to make my next product launch merge things from NLP, psycho-cybernetics, and self defense into soccer training.

The other thing with opportunity is that you don’t have to be the best or the edge of the spear per se. As long as you can teach something to someone, you have a potential market. You don’t have to be the resource that the experts go to. There are lots of beginners. There are more today than there were yesterday.

Why would any marketer work for someone else?

I’ve had this nagging feeling in the back of my mind for a while now.

I read blogs like James Brausch’s where he advocates creating and promoting your own products. Makes sense. And then I read posts by Ryan Healy and Clayton Makepeace and it seems like everyone is jumping on the bandwagon.

Unless you have a line of clients waiting months in advance to hire you, it seems like it would take as much work to create and promote a product as it would to find a new client and complete a project for them.

If that’s the case, why would any copywriter choose the latter? My excuse has been that I wanted to establish a copywriting career first. But now I’m wondering what for?

Why would we want to work for someone once and only get paid once (not counting royalties) when you can spend the same time to start a money machine that pays you over and over?

I went ahead and invested in the remaining products of James’ today. I’ve got a couple of ideas for products that I’ll be working on in the near future. I’ll probably post on my progress though not promote the first couple of products here because they have little to do with marketing. I’m thinking of something for soldiers and then soccer players.

How about you?