Top 5 Reasons Why Marketing Integration Specialists Trump Web Designers In Making A Website Work

Marketing Specialists are more effective on websites than actual web designers.

Setting up an internet company? Not sure on how to start your online business? Then this article is for you! This article seeks to aid internet businessmen looking to start an online enterprise in choosing people to help and introduce them to the world of email marketing. It focuses on keeping substance over style in creating a website when hiring a professional to do it for you.

Let’s get started then! First up – DON’T HIRE A WEB DESIGNER. HIRE A MARKETING INTEGRATION SPECIALIST INSTEAD. A lot of starting up companies make the mistake of leaving their websites at the hands of web designers. Not to undermine the capabilities of web designers, but their sole concern is in creating a great image for the company. Their jobs are focused on creating a respectable and professional company face. Although a lot of web designers do great jobs at this, just as it is pointless and disappointing to suit up and have nowhere to go, a good-looking website is nothing without visitors. Here are some reasons a good copy writer or marketing integration specialist would do a better job than a web designer.

Cheaper Cost: Most web designers charge tens of thousands of US dollars to create a visual treat of a website, not to mention design a logo for your company. Whereas a marketing integration specialist would only charge a reasonable fee for the actual website design, and have the logo design outsourced to their partners.

Writers are less Flashy: In creating a visual treat of a website, most web designers use flash for a more intricate feel on the site. Flash loads very slowly on internet browsers, causing readers to search for some other site. Search Engines also tend to leave out pages with flash in their search results. Marketing integration specialists or copy writers use flash only for advertisements and customer testimonials. This keeps the page high in search engine results, and assures the fast loading of the web site in browsers.

They provide your content for you: Upon completion of a website, web designers would ask for the web content from you. Then all they have to do is copy and paste the information you sent them, on your home page, about page, contact page, etc. Marketing Integration Specialists have copy writer capabilities to provide you with your site content based on your company’s policies and principles. This allows for them to maximize your website responses.

Work Wonders with Web Traffic: Web Designers are great at layouting but suffer from disregard for search engine optimization. Whereas marketing integration specialists create search-engine-friendly sites to ensure that your website comes out in the top searches.

Constant Website Management: Web designers ultimately make you a site that’s pure eye candy and leave you to it. Letting you figure out your website and how you’re supposed to make money with it, on your own. A marketing writer provides constant checkups and management to ensure that your website gets the best results.

Beside this, consultation and proposals from a marketing integration specialist is free. So it clearly shows that when starting a web site, we shouldn’t hire a web designer, but a marketing integration specialist. This could be the first step to your future in cyberspace.

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Four Essential Elements in (Almost) Any Sales Copy

Much has been written on the structure of a sales letter, and copywriters everywhere all have their own opinions about what must be included in a sales letter or promotion.

What follows is a listing and explanation of the four parts which I see as the absolute most important for your sales communications. Surely there are other required building blocks too; however, these particular pieces are the most crucial.

1. The headline.

The sales letter’s headline is hands-down the most critical element. Here are a few reasons why this is the case.

Let’s think about this for a minute. Your headline “sets the boundaries” of the subject and intended reader of the letter. It has to give the reader a good idea of what to expect and “what’s in it for them” if they are to keep reading. If it fails to do this, the reader will most likely turn the page or click to the next website.

It should be obvious why most veteran copywriters will invest more time on the headline than on any other element of the sales letter.

2. Your offer.

What is being offered to prospects? If that in itself is not attractive to the prospect, or even if it’s not positioned in such a way that makes them see why they would want it, you will be disappointed in your sales. Quite simply, the offer has got to be done right.

3. Testimonials.

Although there are exceptions, generally testimonials are going to be a very important piece of the building we call sales letters. There’s an ancient saying that goes like this: “let another praise you and not your own lips”. People today, just like people of times gone by, tend to be distrustful when others praise themselves. Testimonials break though much of the natural aversion and allow our satisfied customers to speak on our behalf.

4. Dealing with objections.

This part of the sales letter might not even be a separate section but rather, is sometimes woven into the letter. Regardless, here is why it exists. People naturally have buying resistance. Just think about the last time you went shopping for a major item. If you’re like most people, prior to laying your money down you have several misgivings pop into your head. A good sales person knows how to answer these objections.

Selling in print works similarly, with this difference: copywriters do not have the chance to actually hear our prospect’s objections out loud and see their facial expressions. This is why we have to learn what the primary objections will be and craft our best responses to them ahead of time.


I am fully aware that these four elements alone do not a sales letter make. However, the copywriter would do well to spend the majority of time on these particular elements. They will “make or break” the sales letter. The business owner can make the process much easier by collecting good testimonials and by creating excellent products that his or her target market is actively seeking.

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