influence

Using the Right Words to Apply Covert Hypnosis

[NOTE: I saw this article and felt it was worth sharing. I’ll probably look for other guest posts in the future as well – Louis]

by Rob Andrews

What are the correct kinds of words to use covert hypnosis?

Using words that cause someone to see things in a different way is one way to influence how they feel and think. This is called reframing.

A famous example of reframing is glass half empty, half full metaphor. This reframing from viewing the glass not as half empty, but rather as half full, helps people see the positive side of something.

You can use reframing for more complex things by changing some very simple words in a sentence. For example, think about the difference between these three sentences:

It’s very pretty outside today, but tomorrow it’s going to rain.

It’s very pretty outside today, and tomorrow it’s going to rain.

It’s very pretty outside today, even though tomorrow it’s going to rain.

These sentences describe the same things, but the small change of only a word or two makes you think about the weather differently. Go over these sentences again and be sensitive to how each one makes you feel about the weather today and the weather tomorrow. Can you feel the different attitudes they bring out?

There can be many ways to reframe things.

Choosing words that expand the frame cause the person listening to see the bigger picture.

Like, when a person is at a store and is worried about buying a pair of shoes because she knows that a store across town has the same pair for a few dollars less, you may say something like, Wow, I know that the other store has the same pair for a couple dollars less, but that’s an hour away. How much gas do you think you would use up driving over there?

You can also reframe the context of a situation.

Friend: Man! I really wanted to go to the beach today but its so windy outside it wouldnt be any fun.

You: Ya, it wouldn’t be much fun sitting on the beach in the wind, but look at the wave! It would be a great day for surfing!

And there is also the content reframe.

Friend: What a jerk! That man blew by us doing 100 mph. Can you believe some people!

You: He sure was going fast. Did you see he had his emergency lights on? I wonder if he was going to the hospital.

So you can see how changing the language you use can actually change someones attitude about things.

One powerful type of conversational hypnosis is reframing.

Reframing let’s you distract the listener’s conscious mind and causes her to listen to her subconscious brain.

There is no obvious hypnotic trance here like you would see in overt hypnosis, but nevertheless, this use of words in conversational hypnosis causes the listener to respond to things using her subconscious mind.

Learn more about conversational hypnosis and reframing, and try it out.

Author: Robert Andrews publishes articles to teach the power of conversational hypnosis. Learn more about this amazing form of covert hypnosis

What qualifies as NLP?

In preparing the video that I’m nearly ready to release, I reviewed Joe Vitale’s books, Hypnotic Writing and Buying Trances .

In one of the two (I don’t recall which one), Joe doesn’t have high praise for NLP because he says it claims to have near absolute knowledge of the mind. He then goes on to describe hypnotic techniques that anyone familiar with NLP would recognize. And then he has Harlan Kilstein explain how he used NLP in a sales letter. That’s my paraphrase anyway.

The second of those books is dedicated to Milton Erickson who NLP was modeled after. In it’s essence, NLP is the systematized and codified hypnotherapy of Erickson. That’s what Bandler and Grinder did when they "founded" NLP. So it’s really misleading to claim that something in the realm of hypnosis definitely isn’t NLP or vise versa.

The reason I comment on this now is that Harlan recently sent out an email in which he referred to a sales letter by Gary Bencivenga that purportedly used NLP. Then, in a video clip from his recent NLP Copywriting 2 seminar, he explains the NLP content. See these links for the sales letter and video clip:

http://www.kci-com.com/lp/rr/ham/2007/hamdomta.asp

http://www.youtube.com/watch?v=5obo3aXDP9I

The interesting thing about this is that I don’t really think what he’s pointing out is necessarily NLP. He talks about the presuppositions in the following sentence (the 4th paragraph):

"But when I noticed that no one was creating ham from Kurobuta pigs, I personally sprang into action… leading to the development of the greatest hunk o’ baked ham for your holiday season that you will ever experience!"

The presupposition is supposedly that you’ll be buying the baked ham and it will be a part of your holiday season. But is that really NLP? Or is that salesmanship 101 where you assume the sale?

It may be splitting hairs just like trying to distinguish hypnotic techniques from NLP patterns. Harlan is undoubtedly the best NLP Copywriting teacher. I’m not convinced on this point though.

I also wanted to say that in my upcoming video, I did my best to eliminate traditional sales tactics in favor of huge doses of NLP. You won’t see techniques like assuming the sale being taught as NLP.

If you’re looking for a great book on straightforward persuasion, check out Robert Cialdini’s book, Influence or even the classic How to Win Friends and Influence People .