NLP modeling

Graphic Designer’s Mind 24 Hour Special

Graphic Designer’s Mind is now available for purchase.

For the next 24 hours, the price will be $15. After that, the regular price will be $35.

While the results you’ll get are worth much more than $35, I wanted to price these products (I’m calling them Ability Widgets) in line with Paraliminals which are $30 a pop.

The regular price on Copywriter’s Mind is now $35 as well. I sent those folks who took advantage of the last 24 hour special for $35 a free copy of Graphic Designer’s Mind to say thanks and to keep things fair.

If you go to the site, you’ll see the before and after pictures for both the hypnotic writing course and Copywriter’s Mind.

The full description is here:

http://graphicdesignersmind.com

Welcome Harlan + Odds and Ends

The orginal NLP Copywriting Guru, Harlan Kilstein, has started a blog. His first post says he’s devoting it to his teacher, Dr David Dobson. I’m looking forward to some good NLP content there. He’s also linked his products there. The site is:

http://nlpcopywriting.com/

Another thing I’ve noticed lately is that if you’re putting an Aweber form on your website, it’s best to use the html instead of the script. For someone like me using Firefox, the script doesn’t appear on the page. It may be the ad blocker I use, I’m not sure. I had to open up the page in Internet Explorer.  The page I was viewing is a free ebook from Joe Vitale:

http://www.givetolivebook.com/

I actually have 3 completed models I’m working on turning into products. The first – graphic design – I’ve mentioned here before. I’m using the new ability myself to create some better covers for my products.

The second is a model from David Gordon. He agreed to let me use the one in his book on modeling as a free downloadable product here. I figured more people would be interested in my products if they knew exactly what kind of thing they’d be getting. That ability is “how to be passionate about something.” I’ve written the script for that already too.

The last one is one I’ve done over the holidays. My brother is finishing up his masters degree in mathematics. He’s pretty much a genius as I often hear of him solving problems that no one else could. I modeled his problem solving ability for a math context. I’d like to see if I can install it in some school kids who might otherwise think they’re “bad at math.”

My experience as a math teacher was that being “good” or “bad” at math was entirely up to the attitude and strategies of each individual student. I’m scheduled to help some kids with their science fair projects in the next couple months so I’ll see about working with them on their math as well.

The final update is that Arton Baleci is using modeling to see if he can turn himself into a professional soccer player (footballer) in one year. His site:

http://www.thebeautifulaim.com/

Thanks to Steve Bauer for alerting me to the Riggio Model and The Beautiful Aim.

Stay tuned for some comments on some recent experiences with Diego Norte.

Conference and Next Model

It’s be a little while since my last post. If you were wondering what happened to me, I was chairing a Toastmasters District Conference.

As chair, I took a large role in the marketing as you can imagine. Our typical attendance over the past few years has been 80-100 people. Most of those conference lost a substantial amount of money. We budgeted for 125. People were saying we were too optimistic and needed to make plans for what to do if fewer people showed up.

I put NLP marketing to the test… and we ended up with 202 paid registrations. I credit much of that to the quality of the speakers, the offer we created and that we focused on creating a good value for people. Of course people wouldn’t have known about all that without the marketing.

You might be surprised to know we had no budget for marketing. We’re a non-profit. We were supposed to break even for the conference when it was all said and done. So far, we’ve made a profit and will have more money coming in from audio recordings we’ll be offering our members. Our biggest problem now is what to do with the extra money so we can bring it back down to break even.

This event consumed most of my time the past couple of months. I should be done with all the final wrap ups in the next couple of weeks.

In the meantime, I’ve been working on a model for graphic design. I’m actually meeting with my exemplar for the last look at the model to make sure it’s all an accurate representation of what she does. It includes everything from project planning and management to what she actually does to make it look good. I’ve learned a lot about it myself.

I’m also going to be working on a model of using violence to save your life. I realize it’s not marketing but I’ve had an interest in self defense for years. I’ve found a couple of fighting systems that are principle rather than technique based so I can model them. The trick to this one will be connecting kinesthetic knowledge through hearing. I think as long as it’s anchored to movements the listener is already familiar with, it will work. One idea I’ve been wondering about is whether “muscle memory” is simply subconscious knowledge.

I’m thinking of doing another business skill after that. I haven’t settled on one in particular so if you have any preferences, let me know – either comment or email me.

That’s all for now.

Louis

PS. If you’re wondering how I got so many links to my prior post, I submitted it to a bunch of blog carnivals. I’ll do that again for the next post with more universal appeal.

24 Hour Special on Copywriter’s Mind

The copywriting model is finally available.

I’m going to be selling it for $100 but for the next 24 hours you can buy it for $35. That’s my way of thanking you for reading this blog.

If you missed the discussion below, I used David Gordon’s NLP modeling protocol (enhanced by some other modelers) to create a model of direct response copywriters. There were about 68 copywriters worth of interviews that I combed through with an eye to the essential features required for a complete model.

If I were to name the copywriters, you would probably recognize many of their names. If you want to know if a certain top copywriter was included, I can say there’s a 95% chance they were.

What I ended up with is a complete model for anyone who’s ever wanted to learn copywriting. Normally you’ll read a book or take a course and pick up some skills and techniques but you won’t really have the ability or the confidence that a pro has. This model bridges that gap.

In addition to it being a model, I took the acquisition protocol and turned it into a dual induction hypnosis session like Paraliminals. One ear has the modeling protocol and the other has a therapeutic metaphor containing the optional strategies, beliefs and emotions. While most people will go into trance easily with a dual induction session, I made sure of it by overlaying the audio with theta brainwaves. As long as you’re really listening and using headphones, your brain will go into that meditative state.

Since the sequence matters and the copywriters I modeled use a set procedure or checklist, I included one as well. It will help activate the model that your subconscious learned while listening to the audio. As with hypnosis, it’s possible that it might take more than one listening to get the full effect. I’m really not sure.

If you’re not a fan of hypnosis, you can use the included model and acquisition instructions to run the the entire process consciously. You can also listen to one track at a time of the audio. So whatever your learning preference is, there’s a solution for you here.

The link to Copywriter’s Mind is:

http://copywritingmind.info

The sales page says $100 but if you click through to Kunaki, you’ll see the 24 hour special price of $35. Once the special is over, I’ll change the price to $100. I intend to do that around 10 am CST tomorrow.

Mind Sync vs Neuro-Programmer 2

I got to the point where I was ready to create the brainwaves that will accompany my copywriting model.

I’d previously downloaded the shareware program, Mind Sync. Following the directions, I created a track. When I went to save it, it gave me some strange message saying it couldn’t find the file so could save it.

Given the fact that it was created in 1992, I guessed there was probably some problem with it that I couldn’t fix.

I went to http://www.transparentcorp.com/ that I’d bookmarked previously and found they had a trial version of their software, Neuro-Programmer 2. I downloaded that and it’s been very easy to use compared to the other.

I mentioned to someone I met yesterday that I do some work with hypnosis and she asked if I could help her loose 5 lbs before her wedding. Since I was playing around with Neuro-Programmer 2, I created a track with the appropriate tones, added some prerecorded scripts to make a dual induction track, and set it to Pachabel’s Cannon… all in about 20 minutes.

Another interesting feature of NP2 is the screen flashing. Evidently the way it works is that beats or pulses can create brainwave entrainment more effectively than the two wavelengths way (binaural) except when you want to go down to the delta frequency. Since I’m mostly working with alpha and theta, beats will work.

Screen flashing is supposed to work the same way the beats do. The only caveat is that if you’re in a public place like I was when I was working on this, people are going to wonder what you’re watching with your eyes closed and light flashing on your face… not easy to explain.

Obviously I’m pleased with the Neuro-Programmer 2. I’m still using the trial version but I anticipate buying the commercial license so I can market the audios I prepare.

Future Matrix Learning Topics

Although I’ve been pretty swamped between my involvement in Toastmasters and freelancing lately, I’ve still been thinking about the next matrix learning titles.

I recently finished viewing a DVD course put out by Target Focus Training (TFT) called, “Surviving the Most Critical 5 Seconds of Your Life.” It occurred to me as I was watching it, that some of the participants were asking questions that indicated that they weren’t understanding any of the principles that had been explained. [Cue superhero music] I thought this would be perfect for matrix learning.

On the TFT blog, they just posted about how it’s not the techniques but the principles that make the difference in this system. Principles can be absorbed and integrated fairly well with this kind of matrix learning. It would also make sense to include something along the lines of the permissions protocol so that listeners get over their aversion to violence when their life depends on it. So that would be a fun product to create.

Another topic I’m considering is an ability to “do math.” During my time as a math teacher, I often heard adults tell me they weren’t “good at math.” By that I imagine they mean they aren’t as fast as they’d like to be with arithmetic and don’t have effective problem solving strategies when facing numbers or conceptualizing a live word problem. Again, that’s an easy thing to model. It’s really a set of attitudes rather than memorizing formulas.

Some other matrix models I’ve considered are public speaking, impromptu speaking, business building (online or raising private capital for example), athletes (how about an instant soccer pro product?), artisans (musicians, cooks, illustrators, etc), or different social skills. The list is really endless.

I also got the book “Know How” that contains a number of models. I’m hesitant to do the ones on weight loss (ie having effective nutritional strategies) because I don’t know how I’d distinguish it from other weight loss hypnosis products. Maybe by the time I get to it, it won’t be an issue.

If you can think of any other cool ideas for matrix learning, let me know.

Acquiring a Model Versus Generating a New Behavior

I’ve started writing the script for the dual induction that will act as the acquisition protocol for the direct response copywriter model I created.

In outlining that script, I took several things into consideration:

  • Scripts from Paraliminal recordings
  • The acquisition protocol from Expanding Your World by Dawes and Gordon
  • The New Behavior Generator protocol from Dilt’s Encyclopedia of NLP
  • The time recommended to allow the brain to reach the theta frequency

The acquisition protocol (AP) is:

1. Assess the ecology of having the Ability.
2. Connect having the Ability to satisfying one of your Prime Motivators.
3. Identify a PAST SITUATION in which you really needed the Ability.
4. Access the Criterion/Definition/Evidence and the Sustaining Emotion, then step in the PAST SITUATION while holding those elements in your experience. Practice this until you can access them easily.
* Recognize how in satisfying the Criterion you are also satisfying your Prime Motivator.
5. Access reference experiences for any Supporting Beliefs, and take them into the PAST SITUATION.
6. Run through the Primary Strategy and External Behaviors in the PAST SITUATION, and practice them until they are working for you.
7. Recognize that the Enabling Cause-Effect is true.
8. Practice the entire Ability in other past situations, until you are sure that you can easily access the elements.
9. Think of any real-world difficulties that could arise (difficulties that could stop you from manifesting the Ability), and practice overcoming them by using Secondary Strategies.
10. Identify the next time you will need the Ability, and rehearse manifesting it in that situation.

The New Behavior Generator (NBG) protocol is:

1. Ask yourself, “If I could already achieve my new goal, what would I look like?” (Do this while putting your eyes down and to your left. Ad)
2. Picture yourself achieving your goal. (Look up and to your right to help stimulate your imagination. Vr)
3. To help you visualize:
a. Remember a similar successful achievement.
b. Model someone else.
c. Picture yourself first achieving a smaller part of the goal.
4. (Move your eyes up and to the left or right. Vc or Vr)
5. Step in to the picture so you feel yourself doing what you pictured. (Put your eyes and head down and to the right as you get into the feeling. K)
6. Compare these feelings to feelings from a similar past success. (Keep your eyes and head turned down and to the right. K)
7. If the feelings are not the same, name what you need and add it to your goal. Go back to step 1 and repeat the process with your expanded goal. (Move your eyes and head down and to the left. Ad)

The main differences I noticed is that the NBG starts out with an undefined goal and incorporates a lot of elicitation for calibration while the AP starts as a well defined goal (acquiring a defined ability) and so can be more specific about calibration and outcomes.

After giving each step some thought, I decided not to use the NBG and stick to the AP as closely as possible. I considered including steps 4-7 of the NBG but realized that you don’t need to look for a feeling of success to acquire the model.

It’s the chicken and the egg problem of teaching children math. It seems that modern educators believe that you teach children self confidence first and then they’ll be able to successfully learn math. Most of us that got “good” at math learned it the opposite way. We learned to solve math problems and that gave us self confidence.

It’s also like motivational speaker Zig Ziglar says regarding motivation vs education. He says you always educate before you motivate otherwise you only get a motivated idiot.

Obviously those things aren’t mutually exclusive. It just seems like emphasis on education before motivation yields better results. And in the end, most problems are issues of education, not motivation. I think we call things motivation problems only when we don’t understand conflicting motivations or there’s not enough education to take the proper action.

As long as you feel the sustaining emotion and the rest of the model is effective, you’ll be able to perform the ability.  You can feel as successful as you like when you’re getting the desired outcome of the ability.

Of course that’s just my opinion so I’m happy to hear others.

It’s not stage hypnosis

I gave my copywriting model its first dry run today.

I have a friend who’s interested in learning copywriting so I gave him the model and walked him through the acquisition protocol using a little trance work.

We’ve had our share of political discussions in the past. When I asked him if he wanted me to use hypnosis to make it go easier, he asked if he’d wake up libertarian.

I realized that most people only know about stage hypnosis… you know the kind where a magician makes people cluck like a chicken or go a rigid as a board. Well, my experience as an amateur hypnotist tells me that’s just for show. Most of it is more the variety of spacing out while driving or getting engrossed in a good book. It’s just a more focused state of internal awareness.

I expect to finalize my copywriting model in the next few weeks. It’s going to include an audio that uses hypnosis to smooth the acquisition process. It can be acquired without the audio if working in trance seems spooky to you. I’m including directions on doing it either way.

Modeling Customers

At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience.

He also said he’d modeled someone without their knowledge.

The notes of that modeling are here:

http://www.experiential-dynamics.org/models/tkilstein.htm
http://www.experiential-dynamics.org/models/kilstein.htm

Recently, Steve Bauer posted on what’s required to model people . He said you can’t model people you’ve never met.

Given those things, is it possible to effectively model a whole group of people? It doesn’t sound plausible to me. What you can do is come up with some general trends. According to David Gordon (and thus Harlan) it’s about discovering beliefs, strategies, emotions and external behavior… then yes, you can find out some of that as a trend for your market.

If you want to see an outline for the things included in David Gordon’s system of modeling check out the Table of Contents of his book. I ordered it last week so I can tell you more about it after I’ve read it.

Any maybe Steve will weigh in with his opinion too. 🙂

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