Richard Bandler

Knowing and Doing

In planning for an upcoming Toastmasters conference, I’ve met a number of NLP trainers.

The idea was to get speakers who could deliver some real value to our members. I know NLP can do that.

After listening to 3 different NLP trainers, only one seemed suitable for our conference. It turns out he happened to be a Toastmaster too and I didn’t know it. The others could use Toastmasters as their speaking abilities left much to be desired.

That got a conversation going with a friend… why is it that many folks in the NLP or hypnosis community don’t lead enviable lives? Even without meeting everyone it’s obvious they weren’t all in the top of health.

For some reason there seems to be a disconnect between knowing and doing. Some of these guys (Richard Bandler included) know NLP backwards and forwards but you look at them and think they must not be practicing what they preach.

It was Mark Twain who said, "The man who doesn’t read good books has no advantage over the man who can’t read them." It also seems true that the man who doesn’t apply what he learns has no advantage over the man who can’t learn.

As with all things, you must apply what you learn. NLP is no exception.

What do you call NLP?

One thing I’ve noticed since having begun studying NLP is that very few people here in the USA have ever heard of NLP.

If you look at NLP trainers, many of them have taken to making up other names for it. Bandler has Persuasion Engineering . Tony Robbins doesn’t mention it much except that he had to start calling it NAC (Nuero-Associative Conditioning) due to a lawsuit. One of the top corporate trainers in it wrote a book on it and called it Influencing with Integrity . Another wrote about NLP in terms of optimal happiness and titled it Flow . Others have named it Hypnotic Writing, Covert Persuasion, or Speed Seduction depending on the niche.

And don’t even get started on NLP trainers. There are so many different names for it now. They usually have to do with life enhancement or development. I read about a medical treatment called something like Lightning Therapy. Evidently it treats a condition that sounded like Chronic Fatigue Syndrome with a surprising success rate. It was a UK newspaper and they actually reported that it was like NLP. That was surprising because you’d never see a US newspaper refer to NLP. If they did, they’d have to explain it because so few people here have heard of it.

All that said, I’m still wondering what to call my upcoming course. How about something like Hypnotic Copywriting or Covert Copywriting? Any other ideas?

Harlan’s Use of NLP in a PS

Here’s a video that Harlan posted a little while back. It’s actually the same video twice so it’s only about 3 minutes. I think I mentioned it before if I recall correctly.

What he doesn’t tell you in the video (and I hadn’t mentioned) is why nominalization takes the power out of a word. When you change a verb into a noun (i.e. being skeptical to skepticism), you take the motion out of it. No motion, no energy. No energy, no power.

Conversely, if you want to add energy to a work, turn it into action. Richard Bandler uses this method to cure phobias. When you take the energy and make it smaller (visual), quieter (auditory), further away (kinesthetic), it looses power. Taking it and putting it far away by making it past tense does more of that. Bandler also cures it by taking that energy and spinning it the opposite direction.

Of course that’s much harder to do in writing. I’d say impossible but as soon as you say that, someone will figure it out.