You can do it yourself if you want, you can hire someone on oDesk or Fiverr or hire a full service company like ProFacebookPages.com.
Where to Get Ideas for Social Media Tactics
If you’re running short on places to get ideas for social media tactics, consider hopping over to a coffee shop where other entrepreneurs are likely hanging out. If you’re in a friendly enough location you might be able to eavesdrop or join in on an interesting conversation.
Additional Social Media Tactics Channels
If you’ve got Facebook and Twitter down, you’ll want to consider other social media tactics depending on your particular small business: Tumblr, Yelp, Google maps/places, Foursquare and Pinterest.
Said one business owner:
“Foursquare became one of my best tools. The ability to do free campaigns enables you to run your own promotions when you want. Foursquare gives you (the business owner) the control instead of paying for advertising.”
Social Media Tactics Strategies
Of course your small business social media tactics are going to depend on your overall strategy.
More than a few companies ended up getting burned by their Groupon experience when they weren’t able to handle all the traffic it sent them. So the bigger picture has to be considered.
Your marketing will be more effective if you can consistently broadcast your USP. Then it just becomes a matter of finding additional channels for your social media tactics.