writing

Write When You Are Feeling Good- Never When You’re Tired

The tone of any particular piece of writing comes across as clearly as the nose on your face. Many times that I read a CV that has been written by someone who is fearful, I can tell immediately. The tone of writing comes across very quickly and turns off the reader so quickly that the CV gets rejected almost immediately even though nothing else is actually wrong with the document

You cannot help the way you feel about an event that is going on in your life. Feelings of desperation, despair, loneliness, etc. find a way of getting in to your subconscious mind and this definitely transmits through to the things you say and write about. One of the first things to do to resolve this issue is to understand it in the first place. Once you understand that your feelings definitely transmit into writing, you can start to do something about it

Just the simple fact of understanding that your feelings affect the way you come across in writing can help you get the results that you desire from your writing. For example, if you are at your best first thing in the morning, clearly it makes sense to write then. We all have some degree of flexibility in our schedule and choosing to write at the time when we are at our best and perhaps just planning when we are not so good

Feeling great about yourself is bond to come over in your writing. When you feel the most positive, drop everything (if that is possible for you) and get down to writing that important sales letter, job application, resume, etc. Be aware of your feelings and moods and monitor your writing for positivity. Get someone else to read through your work and make sure that you are projecting the message that you are trying to achieve

Never write when you are feeling tired. If you want to be sure to turn off your reader, make sure you write when tired. You will end up using language that turns the reader off, not on and you may as well not bother in the first place.

The best writers in the world put something of themselves into their writing. They are not scared to give everything of themselves and they connect with their audience as a result. Emotion, particularly strong emotion makes a massive difference for us- if you want to be sure that you connect with your reader, you have to take a little risk sometimes.

Taking risks in a positive way with your writing will produce incredible results. If you cannot connect with your reader, you might as well not bother. Selling yourself through an important document like a CV is so vital to the success of your life that you need to be sure that your language connects with the reader in a positive, emotionally captivating way

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Top 5 Reasons Why Marketing Integration Specialists Trump Web Designers In Making A Website Work

Marketing Specialists are more effective on websites than actual web designers.

Setting up an internet company? Not sure on how to start your online business? Then this article is for you! This article seeks to aid internet businessmen looking to start an online enterprise in choosing people to help and introduce them to the world of email marketing. It focuses on keeping substance over style in creating a website when hiring a professional to do it for you.

Let’s get started then! First up – DON’T HIRE A WEB DESIGNER. HIRE A MARKETING INTEGRATION SPECIALIST INSTEAD. A lot of starting up companies make the mistake of leaving their websites at the hands of web designers. Not to undermine the capabilities of web designers, but their sole concern is in creating a great image for the company. Their jobs are focused on creating a respectable and professional company face. Although a lot of web designers do great jobs at this, just as it is pointless and disappointing to suit up and have nowhere to go, a good-looking website is nothing without visitors. Here are some reasons a good copy writer or marketing integration specialist would do a better job than a web designer.

Cheaper Cost: Most web designers charge tens of thousands of US dollars to create a visual treat of a website, not to mention design a logo for your company. Whereas a marketing integration specialist would only charge a reasonable fee for the actual website design, and have the logo design outsourced to their partners.

Writers are less Flashy: In creating a visual treat of a website, most web designers use flash for a more intricate feel on the site. Flash loads very slowly on internet browsers, causing readers to search for some other site. Search Engines also tend to leave out pages with flash in their search results. Marketing integration specialists or copy writers use flash only for advertisements and customer testimonials. This keeps the page high in search engine results, and assures the fast loading of the web site in browsers.

They provide your content for you: Upon completion of a website, web designers would ask for the web content from you. Then all they have to do is copy and paste the information you sent them, on your home page, about page, contact page, etc. Marketing Integration Specialists have copy writer capabilities to provide you with your site content based on your company’s policies and principles. This allows for them to maximize your website responses.

Work Wonders with Web Traffic: Web Designers are great at layouting but suffer from disregard for search engine optimization. Whereas marketing integration specialists create search-engine-friendly sites to ensure that your website comes out in the top searches.

Constant Website Management: Web designers ultimately make you a site that’s pure eye candy and leave you to it. Letting you figure out your website and how you’re supposed to make money with it, on your own. A marketing writer provides constant checkups and management to ensure that your website gets the best results.

Beside this, consultation and proposals from a marketing integration specialist is free. So it clearly shows that when starting a web site, we shouldn’t hire a web designer, but a marketing integration specialist. This could be the first step to your future in cyberspace.

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Maximizing Your Copywriting Skills

I just finished a book called, “Talent is Overrated: What Really Separates World-Class Performers from Everybody Else.” I picked up a few lessons to apply to copywriting.

What I got out of the book was that it’s not “natural” talent or even experience that give us greatness. And if you think it’s hard work, you’d be in good company, but that’s not it either. There are plenty of people who work hard but aren’t the best.

What is it that makes the difference? The author calls “deliberate practice.” It’s not just practice. A good example of it is how most adult city league soccer teams that I’ve observed practice.

Few adult soccer teams have a coach unless it’s informally the captain/manager. Not many practice as a team either. If they do, they typically divide into 2 groups, set up two small goals and then play until people get tired. Do players get better doing that? Not really. Is it fun? Yep. You get to play where you want, take a break when you want, play with who you want… who doesn’t enjoy that?

I was on a team once where a friend and I were able to convince the other players we needed to do some skill specific drills. We practiced playing keep away where the goal is to maintain possession of the ball. We put goals in the middle that had to be dribbled through. We put a limit on the number of times we could touch the ball before passing. We played offense against defense with each playing in our game formations.

Challenging ourselves with these drills made us better than other teams. We ended up moving up divisions each year that I played with them. I’ve seen other teams do that as well. It’s really not rocket science to be better than most everyone else. Deliberate practice will do the trick.

What can you do as a copywriter? Most people have heard you ought to copy other good letters so you get the language into your system. The author suggested 3 models for practicing: the music model, the chess model and the sports model.

Music Model

When you perform music, you know exactly what it’s supposed to sound like and you rehearse it. If you get hung up at a part, you step back and rehearse that part until it’s perfect. In copywriting, that’s what we’re doing when we copy other good letters. But we have two other ways to improve as well.

Chess Model

Evidently the way you learn to be great at chess is to use the “what you would do in this situation” model. That’s also how Harvard Business School teaches… through case studies. You look at specific scenarios and try to figure out what you would have done. Then you compare that to what actually happened.

For copywriting, you can re-write letters. You can pick a product, write a letter for it and then see how it compares to the real one. You can critique letters.

You can also chunk it down to smaller elements. How would you rewrite just a headline or offer? There are plenty of smaller opportunities if you want to test yourself against PPC ads or catalog copy.

Sports Model

Sports teams condition themselves for specific skills. For copywriting, you can build your swipe file and analyze each letter. You can take courses. You can read books. You can cross train in fields like sales, story telling, NLP and hypnosis, logic and debate. You can getting mentoring.

If you’ve been stuck at reading books and copying good letters take heart. Now you have plenty to keep you busy and take your copywriting skills to the top.

Top Copywriting Habits

Recently, I combed through over 60 interviews with A list level copywriters. No doubt, there are a number of interesting patterns that emerge.

All the copywriters had a pattern of doing research, writing and editing. That’s no shock. The difference came in how much time each copywriter spent in each area.

Funny to find that there was almost no consistency between our copywriters. There was a wide range of anywhere from 40-80% of their time spent on research and then 20-55% on writing. One guy even claimed he didn’t do any editing at all (not recommended). The lesson here is to find your own way. As long as you’re getting good results, it doesn’t’ matter.

A common theme developed on what it’s like for top copywriters when they write. There was always some kind of core emotion involved in the creation process. Sometimes each segment had its own state of being (detective, conversationalist and editor). Others, it was a simple enjoyment and fascination with the entire process.

That strong emotion could be described as a flow state. Athletes know about being in the zone. It’s the same thing. It’s where your ability comes up against a commensurate challenge and everything else seems to fade away while you fully immerse yourself in the experience.

What if you’re new to copywriting and don’t know how to find that flow experience? Look for it in another area of your life. Maybe you’ve lost yourself in a dance, a painting or while cooking. What’s it like during that activity? Consider what brings on that flow state for you. If it’s music, a feeling, etc apply that to your writing.

Our copywriters have other qualities in common too. Take time of day for writing. Isn’t it true that the early bird gets the worm? Or how about the old saying, “Early to bed, early to rise…”

The pattern was that there was very little consistency there either. Many copywriters like to knock out an hour or two of writing first thing in the morning. Some say though that they do their best writing in the afternoon or evening once everyone else is gone to bed and all is quiet. So it’s really up to you to find your most productive time.

What’s the consensus on how long should you keep editing things? Some writers pride themselves on getting a job out in a day or two. Others revise and revise… until the company finally calls and asks for it to be submitted.

The bottom line is to get out there and do it. Yes, brush up on your skills but don’t worry that you’re not doing things in the optimal amounts or times. Find what works for you and gets going.

Use These Simple SEO Tricks

Search engine optimization (SEO) is thought to be tough, difficult and time consuming by many. In this article, you can learn a few very simple SEO tricks that work very well on Google. Use these tricks to get your blog post ranked for a particular keyword.

Good ranking for a blog post means lots of traffic. Using these simple tricks, I have been able to get my blog posts ranked on the top of that particular keyword within a few hours by Google.

If you have a blog, then you need at least 50 posts for these tricks to work. In the beginning, Google will not take notice. But if you are consistent in posting a least once on your blog, Google will take notice once you have more than 50 posts.

Google likes fresh content. Since blogs provide fresh content to Google on daily basis. Google indexes blog posts much faster than webpages. If you are posting at least once everyday, your blog will get priority with Googlebot and it will index the post (in most cases) in 15 minutes.

When you are posting on a blog, first choose a keyword that you want to get that post ranked. Use that keyword in the title of the post.

Try to use that keyword in the first sentence within the first twenty five words, the closer to the start, the better. Use the keyword in the blog post a number of times but dont try to exceed more than 4% keyword density. Use of the keyword should be made in a natural manner.

Try to include three or four links in the post containing the keyword solely. Give emphasis by bolding the link. The URL of that post should also contain the keyword as an extension like http:// www.Yourdomain.com/keyword. Both wordpress and blogger allow you to do this.

But in Blogger, once you have published the post, you cannot change the URL of the post. Publish the post using only the keyword in the title. Later on you can edit and change the title again if you want. You can change the title but it should still contain the keyword.

This way you are telling Google; hey this is the keyword for this post. I have used these simple tricks for getting top ranking for keywords having 100,000 to 1000,000 competing webpages.

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What Is Hypnotic Writing Good For?

Hypnotic writing… you’ve heard of it, right? You’ve heard how it can magically steal money right out of peoples’ wallets? I intend to demolish some myths surrounding hypnotic writing and share with you what it CAN do.

For any given marketing campaign there are 3 components seasoned marketers know determine the outcome: the list, the offer and the copy.

Of course, the list is the group of people to which you’re marketing. Your best list is the one you created yourself through opt-in offers. Ideally, you have an ongoing relationship with these folks. You may even have more than one list for more than one market. That’s smart market segmenting. That’s also where the next part comes in…

The offer is what you’re selling. It make a difference if you offer golf supplies to home school parents (wrong list). If you offer a golf product to a golf list that no one wants at a price no one would dream of paying, then that’s going to ruin your promotion as well. So you need the right offer made to the right list AND…

Great copywriting. Even hypnotic copywriting. If you have a great offer for the right people but they can’t understand why they should buy it… they probably won’t. That’s where hypnotic writing comes in.

Some people mistakenly believe hypnosis is about tricking people while they’re tranced out… or something like that. Hypnosis is only a state of heightened awareness. The awareness is focused inward which is why people “trance out.” Fortunately though, you can’t make anyone do anything they’re normally against. Stage hypnosis works because most people don’t have anything against clucking like a chicken or becoming as stiff as a board.

Hypnosis and hypnotic writing work because they gently make suggestions that allow the inner mind to do what the person thought they wanted to do but couldn’t. Will hypnotic writing make buying decisions easier for people? Most definitely… as long as the person was open to buying in the first place but maybe just on the fence. If you do manage to trick people into buying, you’ll have plenty of returns to show for it. Obviously that’s not a good long term business strategy.

Using hypnotic writing ethically will ensure you boost your bottom line. It’s the icing on the cake of a good offer made to the right list.

Creating Time Travel With Hypnotic Writing

Were you aware that you can bend the illusion of time by altering how you reference time?

If you weren’t, you are now and you’ll be aware of opportunities to take advantage of this strategy from now on.

As with anything sold, there are pros and cons. If you want to highlight the pros, describe them in the present tense. If you want to deemphasize the cons, talk about them in the past tense.

Living in the present and talking about anything now gives it the most life and immediacy. This is where you want to talk about all the great things your buyer gets.

Conversely, you ought to address the drawbacks unless you want extra returns. You don’t have to make mountain of a molehill or unnecessarily scare anyone. Place it gently in the past when they’ve already successfully dealt with the issue.

Deep down, people buy things because they’re looking to feel better. Maybe it’s a dinner at a nicer restaurant or a new car. Help them feel good now by buying now. Talk about the good feelings they will have in the future right now. Help them imagine the pride of ownership or the better experience buying will eventually give them.

Perhaps you noticed how I used the technique in the second paragraph.

Here it is again now that you understand it:

You may have been listing benefits and drawbacks randomly before reading this article. Even so, you now know the best way to maximize those things. From now on, you’ll begin to see higher conversion rates and stretch your copywriting buck.

Let’s recap… put the drawbacks as far away in the past as you can. Highlight the immediacy of your benefits in the present. And talk about the future great results now too. Time is your friend as long as you recognize how it can help you.

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